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mass communication - پاسخ به یک سوال
پاسخ به یک سوال سه شنبه دهم اردیبهشت 1387 22:28
در پاسخ به سوال آقا/ خانم نادری نژاد باید عرض کنم کتب زیر می توانند مفید باشند. البته در رشته مورد نظرتان نیز باید مشخص نمایید که به چه گرایشی علاقه مند هستید

Media Management: A Casebook Approach (Lea's Communication Series) by Jan LeBlanc Wicks, George Sylvie, C. Ann Hollifield, and Stephen Lacy (Paperback - Aug 1, 2003)

 

Media Management: A Casebook Approach (Lea's Communication) by George Sylvie, LeBlanc, Jan Wicks, Jan LeBlanc Wicks, and C. Ann Hollifield (Paperback - Aug 31, 2007)

 

Media Management by Andrej Vizjak and Max Josef Ringlstetter (Hardcover - Jan 31, 2003)

 

Management of Electronic Media (with InfoTrac ) (Wadsworth Series in Broadcast and Production) by Alan B. Albarran (Paperback - Aug 10, 2005)

 

Media Management in the Age of Giants: Business Dynamics of Journalism by Dennis F. Herrick (Paperback - April 18, 2003)

 

Managing Interactive Media: Project Management for Web and Digital Media by Elaine England and Andy Finney (Paperback - Aug 30, 2007)

 

Professional Content Management Systems: Handling Digital Media Assets by Andreas Mauthe and Peter Thomas (Hardcover - Mar 19, 2004)

 

Electronic Media Management, Revised, Fifth Edition by Peter Pringle and Michael F Starr (Paperback - Mar 30, 2006)

 

Handbook of Media Management And Economics (LEA's Media Management and Economics Series) by Alan B. Albarran, Sylvia M. Chan-Olmsted, and Michael O. Wirth (Paperback - Aug 2, 2005)

 

Introduction to Digital Rights Management (DRM); Identifying, Tracking, Authorizing and Restricting Access to Digital Media by Lawrence Harte (Paperback - Aug 16, 2006)

The Business of Culture: Strategic Perspectives on Entertainment and Media (Leas Organization & Management) (Leas Organization & Management) by Joseph Lampel, Jamal Shamsie, and Theresa K. Lant (Hardcover - Jul 20, 2005)

 

Strategic Management in the Media: Theory to Practice by Lucy Kung (Paperback - May 11, 2008)

 

Crisis Management: Planning and Media Relations for the Design and Construction Industry by Janine L. Reid (Hardcover - Mar 1, 2000)

 

Digital Asset Management, Second Edition by David Austerberry (Paperback - Sep 6, 2006)

 

 

 

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